How it all started for Sammylou.
Yay! I opened my first shop.
Two years in I met my soulmate, and he became part of the business too.
Time for change.
From a deeply routed passion and love for the ocean, nature and the planet. Our business blossomed into what the brand is today; Coastal inspired home and lifestyle. Because of those changes we did think about renaming the business, but we’ve decided to hold onto the name Sammylou for now. After all, that is what our loyal customers know us as, and all the products we sell are still hand-picked by me.
Craziness, clarity and a new chapter.
We are currently looking for new shop and warehouse premises up here, but for now we’ve converted a big chunk of space at home for a temporary Sammylou HQ.
Together, we are an ocean.”