Find your rhythm...

In a moment, I will tell you everything you need to know about Sammylou.

But first, a quote...

The Slow philosophy can be summed up in a single word: balance. Be fast when it makes sense to be fast, and be slow when slowness is called for. Seek to live at what musicians call the tempo giusto — the right speed.

— Carl Honoré

Sammylou is built on this philosophy

Hi, I’m Sam.

I am the founder of this little business, and slow living is what I’m all about. I do things a little differently. I’m not what you’d call an entrepreneur, more like a free spirit.

Sammylou has evolved from its humble beginnings in 2008 making personalised handmade wooden signs into the coastal inspired home and lifestyle shop that it is today.

Our mission is to inspire a slow living philosophy where atmosphere, experience and wellbeing are in perfect harmony.

What is slow living?

You know how those lazy, summer beach days feel so chilled and relaxed? Time seems to slow down, and you get back to a simpler and harmonious approach to life. Ahh bliss!

Well... you don’t have to live by the sea to enjoy the calming vibes of coastal living.

Slow living is about living authentically, it's about looking inward and discovering our personal values and choosing to put them at the centre of what we do.

Slow living is just living slowly, in whatever and however way that means to you.

Slow consumption AND good for business?

Encouraging people to buy fewer, better things might not seem good for business, but I take a less is more approach to life, and focus on quality rather than quantity.

It's probably not the smartest way to run a business... but I'm a free spirit, and like Frank Sinatra said "I did it my way."

Whether it's relaxing at the beach on lazy summer Sundays, spending time with friends and family, or searching for new brands and products to add to Sammylou, I like to take my time and not rush things.

I want to curate products that help you live a slower, happier, and healthier life. 

Sammylou's collections of homeware, lifestyle, and accessories feature products that help you enjoy the calming qualities of coastal living, wherever you are.

Together, we can help save our planet

Shopping from small independent businesses like Sammylou is different from the big corporate giants. Not only are you helping support our family, but you're also helping to make our world a little bit better.

All of the products we retail are kind to the planet in someway, shape or form. Our textile brands use 100% natural cottons or fibres made from recycled plastic bottles. Our jewellery brands use ethically sourced natural materials. And our reusable coffee cups, water bottles, and lunchboxes are made from stainless steel, are BPA free, and built to last.

Now, if my values resonate with you, I hope to call you my customer. But, if for whatever reason Sammylou is not for you, I'd like to share another quote before you go...

Try to leave the earth a better place than when you arrived.

— Sidney Sheldon

Be kind, shop less, choose well.

— Samantha Hay
founder/owner